Branding
The Gullah Convening
Directed the creative vision, branding, and marketing campaign, translating cultural storytelling into a cohesive event and digital narrative.
Year :
2025
Industry :
Non-Profit
Client :
Gullah Geechee Cultural Heritage Corridor NHA
Project Duration :
6 months
Problem :
The organization needed to introduce a new flagship fundraising and storytelling event that could communicate the cultural significance of Gullah Geechee heritage while also attracting diverse audiences, partners, and supporters. There was no existing event brand, marketing framework, or unified narrative to translate the mission into a compelling public experience.
Solution :
I developed the creative direction and marketing strategy for The Gullah Convening, building a cohesive brand identity and multi-channel campaign that connected storytelling, visual design, and audience engagement. This included event branding, promotional assets, digital marketing, video storytelling, and on-site visual experiences designed to position the event as both culturally meaningful and professionally executed.
Challenge :
The primary challenge was balancing cultural authenticity with modern audience engagement while working within nonprofit resources and tight timelines. The project required translating complex cultural narratives into accessible messaging, aligning multiple stakeholders, and executing high-quality creative deliverables across digital and live environments simultaneously.
Summary :
The Gullah Convening successfully established a recognizable event brand and elevated organizational visibility through cohesive storytelling and strategic marketing execution. The integrated campaign strengthened audience engagement, expanded awareness of Gullah Geechee cultural initiatives, and created a professional platform for storytelling, community dialogue, and fundraising.
The event demonstrated how intentional branding and narrative-driven marketing can translate cultural work into meaningful public engagement, laying the foundation for future convenings and scalable programming.
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Branding
The Gullah Convening
Directed the creative vision, branding, and marketing campaign, translating cultural storytelling into a cohesive event and digital narrative.
Year :
2025
Industry :
Non-Profit
Client :
Gullah Geechee Cultural Heritage Corridor NHA
Project Duration :
6 months
Problem :
The organization needed to introduce a new flagship fundraising and storytelling event that could communicate the cultural significance of Gullah Geechee heritage while also attracting diverse audiences, partners, and supporters. There was no existing event brand, marketing framework, or unified narrative to translate the mission into a compelling public experience.
Solution :
I developed the creative direction and marketing strategy for The Gullah Convening, building a cohesive brand identity and multi-channel campaign that connected storytelling, visual design, and audience engagement. This included event branding, promotional assets, digital marketing, video storytelling, and on-site visual experiences designed to position the event as both culturally meaningful and professionally executed.
Challenge :
The primary challenge was balancing cultural authenticity with modern audience engagement while working within nonprofit resources and tight timelines. The project required translating complex cultural narratives into accessible messaging, aligning multiple stakeholders, and executing high-quality creative deliverables across digital and live environments simultaneously.
Summary :
The Gullah Convening successfully established a recognizable event brand and elevated organizational visibility through cohesive storytelling and strategic marketing execution. The integrated campaign strengthened audience engagement, expanded awareness of Gullah Geechee cultural initiatives, and created a professional platform for storytelling, community dialogue, and fundraising.
The event demonstrated how intentional branding and narrative-driven marketing can translate cultural work into meaningful public engagement, laying the foundation for future convenings and scalable programming.
More Projects
New release
Preview
Branding
The Gullah Convening
Directed the creative vision, branding, and marketing campaign, translating cultural storytelling into a cohesive event and digital narrative.
Year :
2025
Industry :
Non-Profit
Client :
Gullah Geechee Cultural Heritage Corridor NHA
Project Duration :
6 months
Problem :
The organization needed to introduce a new flagship fundraising and storytelling event that could communicate the cultural significance of Gullah Geechee heritage while also attracting diverse audiences, partners, and supporters. There was no existing event brand, marketing framework, or unified narrative to translate the mission into a compelling public experience.
Solution :
I developed the creative direction and marketing strategy for The Gullah Convening, building a cohesive brand identity and multi-channel campaign that connected storytelling, visual design, and audience engagement. This included event branding, promotional assets, digital marketing, video storytelling, and on-site visual experiences designed to position the event as both culturally meaningful and professionally executed.
Challenge :
The primary challenge was balancing cultural authenticity with modern audience engagement while working within nonprofit resources and tight timelines. The project required translating complex cultural narratives into accessible messaging, aligning multiple stakeholders, and executing high-quality creative deliverables across digital and live environments simultaneously.
Summary :
The Gullah Convening successfully established a recognizable event brand and elevated organizational visibility through cohesive storytelling and strategic marketing execution. The integrated campaign strengthened audience engagement, expanded awareness of Gullah Geechee cultural initiatives, and created a professional platform for storytelling, community dialogue, and fundraising.
The event demonstrated how intentional branding and narrative-driven marketing can translate cultural work into meaningful public engagement, laying the foundation for future convenings and scalable programming.
More Projects
New release
Preview